Thursday, 22 January 2015

Mobile Ordering App Design Mistakes: Avoid These 10



By Phil Talbot – go to guy | mobile ordering | saavi
Perhaps you have mastered the world of cross-platform app design and is ready to get your hands on your first mobile app design.

Though you maybe ready to get down to the nitty-gritty and is already having visions of grandeur how the whole universe is going to thank you for such a wonderful accomplishment, think twice before you leap. Many an enterprising mobile app developer forget that ultimately it is the user who is the final arbiter of the application.

Before you catch negative reviews here are 10 mobile app design mistakes you should avoid to prevent putting your career in a precarious position.

1.                 Flow map first before wireframes.


Technicalities can follow so make sure from the onset you have the user in mind. Even the simplest of applications should have a well-thought-out flow map to get a navigational structure in place.
Skipping the flow map can have disastrous results; it is like going to an unknown country without employing a map.

2.                 Never overlook the budget.


It is easy for a designer to bring changes to the table. However, everything has to pass through the developer. Budget should bring the right perspective to changes. Things that look as simple as a type-ahead search that gives live results may take more than just an hour, or even days to build.

3.                 Don’t let low resolution or bitmaps fool you.


High-res, pixel-dense screens is the way to go. If you are being skimpy on the pixels, forget about getting users for your app.

4.                 Never undersize the hit area.


One measurement to remember is the average size of user’s index finger: 1.6 to 2cm wide. Make buttons smaller and your functionality is in danger.

5.                 Intro animations can be a drag.

Sure, fun little animations upon opening an app can be really sweet. But if you have to wait for ages to see it, then that would amount to many users doing a change of mind.

6.                 Never leave users hanging.


Even when something is being loaded make sure your users know something is going on. Utilizing a countdown can do the trick or even better a progress indicator.

7.                 Avoid being a blind copycat.


Lest you forget, every mobile OS has its own quirks. Android, Windows Phone and Android have
very distinct aesthetic. Though it is not your obligation to make your app act like it was built by the OS creator, making it looking like it belong to the platform is definitely a good consideration.

8.            There is good pixel-density and there is such a thing as an overstuffed one.


True, there is a strong temptation to get things crammed up into the interface because you have more pixels within your disposal especially when designing high PPI (pixel per inch) displays.
It’s astounding if you’re looking at it on a 27-inch high-res display. Remember though that the actual device could be measure a full ruler lower or even much less.

9.                 Never assume people will use your app the way you do.


Usability testing frees your app. No matter how good you think your app is, it still has to boil down to the user. A closed beta to a limited number of friends could do the trick.

10.           Use gestures but don’t abuse them.


Remember that it is necessary to make every single element of your interface fully visible or easily-accessible.  For instance, we could look into the Mail app used for iPhone. A user could actually swipe a message revealing a delete button in the inbox view. This is a good shortcut but in a way it also shows a balance.  Other users who have no knowledge of the shortcut may just press the “edit” button. Gestures are a plus but being overly dependent on them can be disastrous.

In the end, keeping your users in mind always can save you the hassle. Above all, they are the reason why you are building the app.

Phil Talbot is founder of SAAVI – the mobile ordering specialists and the resident expert in mobile ordering systems. You can follow SAAVI on Facebook.

Saturday, 10 January 2015

Mobile Wallet: Want to Shop? Leave Your Wallets Behind



By Phil Talbot - go to guy | mobile ordering | saavi

Now, move over paper money or bulky wallets.
From getting your early morning coffee in Starbucks to getting trendy in Abercrombie & Fitch, all you’ll ever need to shop is your mobile phone — wallets not needed.
With KFC UK & Ireland’s recent move towards mobile ordering, a whole new set of key global retailers are turning their shops into wallet-free establishments and fixing their eyes on mobile. As a result of this portable e-commerce revolution, many joint ventures between retailers and financial institutions have blossomed. Experts believe a surge of these ‘wheeling and dealing’ should benefit the final judge: consumers.

Paypal Meets Mobile Wallet

Lately, Paypal has upped the ante in mobile retail announcing its partnership with 15 new major retailers enabling consumers to pay via their Paypal accounts. This move comes at the heel of a similar deal with Home Depot deploying the same type of payment at roughly 2,000 of its retail stores.
The new 15 stores partnering with Paypal include:
-          Toys “R” Us
-          Tiger Direct
-          Rooms to Go
-          Office Depot
-          Nine West
-          Jos. A. Bank Clothiers
-          J.C. Penney
-          Jamba Juice
-          Guitar Center
-          Foot Locker
-          Barnes & Noble
-          American Eagle Outfitters
-          Advance Auto Parts
-          Aeropostale
-          Abercrombie & Fitch

With these partnerships, consumers can pay using just their Paypal accounts eliminating the need to bring cash or utilize a credit or a debit account, according to Paypal VP of retail and prepaid Don Kingsborough.

 All these translate to a greater consumer experience. With the mobile Paypal app installed in your cellphone, there will be no need to even bring ID to verify identity as the POS system would require the customer’s PIN via manual entry.

Starbucks Joins the Fray

Another experience has brought change in our everyday habits: coffee. Starbucks, one of the early institutions to introduce a mobile app for its loyal patrons, is moving their customer service to even greater heights.

Adam Brotman, currently CDO (Chief Digital Officer) for Starbucks, divulged that it is their loyalty program that “formed the basis” of their mobile payment ecosystem. Today, consumers can “simply scan” their iPhone or any Android phone through the unique Starbucks POS to pay for their morning coffee.
However, the Starbucks mobile app has not included the Paypal method of payment — only debit or credit. Still company executives like Brotman have expressed their satisfaction over these developments. Since phones are handy, Brotman cites that this spells more convenience for the customers giving them a faster means to pay.

Mobile Apps Make the Difference

Also, mobile ordering apps have given businesses a great way to cut on costs. For Starbucks alone, this means reduced cost in processing purchases to about 25%, as an equivalent number of customers now use digital or the new plastic Starbucks card.
To date, Starbucks mobile app can also be used for ordering, finding the closest Starbucks store and managing one’s account at a tap of a finger.
With all these developments underway, the best customer buying experience could be one wherein you do not have to bring money to shop — just mobile.
 Phil Talbot is founder of SAAVI – the mobile ordering specialists and the resident expert in mobile ordering systems. You can follow SAAVI on Facebook

Thursday, 1 January 2015

Mobile Ordering Drives Foot Traffic: US Applebee’s

By Phil Talbot – go to guy | mobile ordering | saavi

Applebee’s is growing even stronger with its new location-based mobile advertising campaign. This new marketing push entices more customers as menu items, store locator and gift cards are but a slide in one’s smartphone.

Mobile: A Strong Marketing Push Forward

The giant food-chain’s new mobile campaign is being run within The Weather Channel’s iPhone app.
Mobile advertising is a great marketing tool. By adding a locator into the service, this effectively drives in-store traffic a whole lot faster than non-mobile ads.

Accordingly, Ping Mobile’s marketing director Shuli Lowy reinforces this idea saying mobile is “no longer an option”. The executive whose office is in Beverly Hills, CA further exposes the advantages of mobile via statistics.

Startling Statistics

Lowy reveals that 95 percent of people using smartphones conduct routine restaurant searches. And of those, a whopping 90 percent convert not a day after but within the day—finding time to go out and eat on the same day.

The mobile market is definitely pushing marketing frontiers faster. An even more surprising number: 64 percent of those people who use the mobile app convert within the hour.

Mobile: Quick Fixes

Lowy further emphasized the importance of mobile. She explained that if it were for a special night to celebrate, most people may take time to do thorough research.

However, for a regular busy day where people are rushing in their everyday lives, the consumer will most likely give it a quick scan for a couple of local places to dine and get on with it.

Lowy is not in any way connected with Applebee’s. Her expertise lies on the subject matter on hand.

Applebee App: Getting Service Fast

The mobile banner used by Applebee starts with a friendly greeting: “See you tomorrow. Applebee’s.” And already it sounds like a mobile text short.

From the onset when consumers tap on the mobile ad, consumers are being asked if it is OK to utilize their current location—eliciting a “Don’t Allow” or an “OK” response.

From there the customer is guided to the landing page—actually the starting point of the gastronomic feast. This features the address of the nearest Applebee’s.

Then, the consumer is given choices of the company’s menu items in both classic and its well-known signature dishes.

Moreover, consumers may get social, giving or sharing virtual gift cards. These gifts maybe sent via email or Facebook. There is even a choice of the card amount and a way to personalize or select the special occasion.

By bringing this gift-sharing into the mix, great relationships are thereby built between customers new and old—another great marketing tactic.

This can only mean added customer advantage as most everyone carries a mobile device on hand.

Applebee’s – No Stranger to Mobile

It was in 2011 that Applebee’s first introduced its Digital Gift Cards. This is an initiative that allowed consumers to purchase and give personalized gift cards via Facebook, mobile or online.
Lowy cites the need for restaurants to have the right “targeting parameters” to maximize their mobile marketing. She expounds that these should include geographical targeting and timing factors.
By design Lowy concludes that Applebee’s mobile marketing campaign has been able to fuse these targeting parameters successfully. Colorful food menu options are perfect; added with additional mobile coupons thrown in, there’s no wonder why customers find dining at Applebee’s so enticing.

Phil Talbot is founder of SAAVI – the mobile ordering specialists and the resident expert in mobile ordering systems. You can follow SAAVI on Facebook.