Mobile Ordering: Food Ordering on the rise

By Phil Talbot – go to guy | mobile ordering |saavi

Mobile Ordering is the future

Dominos as one of the world’s largest and recognised Pizza brands knows a thing or two about food ordering and where they are going to earn their crust in 2015 and beyond. In fact, according to a recent online article on Internet Retailing, mobile is set to become Domino’s most popular sales channel in 2015.           

Mobile Ordering sales account for almost 70% of their Domino’s UK sales revenue with almost 40% of their orders placed on mobile devices and this figure is up 69.7% up on last year’s figures – clearly mobile ordering is booming growth area for Dominos.

In what could be a peek into the future of retail, an increasing number of people are utilizing their mobile ordering to uplift the shopping experience (i.e., comparing prices, researching products, buying), according to a new report from Alliance Data Retail Services.

Food Ordering: The benefits are significant

Based on leading international research and our own experience in the Australian market, there are a number of benefits of implementing mobile ordering:

·         Your own branded mobile apps positioning you as a market leader

·         Allow customers ordering in less than 30 seconds.

·         Customer orders go direct to your accounting system 24/7 from all customer mobile devices and tablets

·         Improved customer loyalty and a reduction in brand switching

·         Significant reduction in voicemail orders, phone, fax and email orders – saving you thousands per month

·         The ultimate customer targeting and engagement tool available – passive product marketing direct to customer mobiles

·         Improved client communication through a single interface for all customer

·         Significant improvement in the turnaround of time to process orders to packing slips

·         Reducing staff involvement in processing credit notes for incorrect orders

·         Improved cash-flows resulting from less invoice disputes

Benefits of a Mobile Ordering App for Food Ordering

There are many advantages to using mobile ordering. First, it reduces costs by shortening order-taking time and avoiding errors that normally goes when people call in their purchases. Additionally, its barcoding capabilities also eliminate data entry mistakes. Second, it widens sales channels, allowing customers to order right at fingertips. Third, mobile ordering systems can help increase customer loyalty and consumer satisfaction by looking at their buying trends and purchasing behaviour. All these advantages drive consequently drive profits up, especially when combined with social media marketing.

Mobile Ordering - direct to your accounting system

One of the most compelling benefits of any Mobile Ordering system is integrating the system to your accounting system. Any accounting system that is SQL-based will be supported by SAAVI Mobile Ordering and implementation can take a matter of weeks. Now live pricing, inventory updates and item availability can be made available to customers, meaning that you do not have to maintain 2 separate databases. Any changes in your accounting or ERP system will be immediately updated in your Mobile Ordering System.

Join the fastest food ordering growth area

As a leader in Mobile Ordering Solutions, SAAVI has a number of leading Australian companies who are already significantly benefiting from deploying mobile ordering including Aquanas Seafood, Dicksons Statewide, Princes Laundry, and Fastrac Food Service to name a few.

Join the mobile ordering revolution today.

Phil Talbot is founder of Saavi  – the mobile ordering specialists and the resident expert in mobile ordering systems. You can follow SAAVI on Facebook.